Balenciaga Releases Campaign Dedicated to Its Oversized 3XL Sneaker
Balenciaga’s oversized sneakers are in the spotlight with the brand’s latest campaign.
In its latest portrait series lensed by photographer Chris Lensz, Balenciaga is highlighting the newest iterations of its 3XL sneaker. In the series of photos, models can be seen wearing the shoes in a monochromatic eggshell colorway.
The silhouette is part of the luxury fashion brand’s athletic-inspired shoe collection, which plays with oversized proportions. According to Balenciaga the 3XL exaggerates elements of an archetypical high-performance running shoe with a super-wide silhouette.
Details of the shoe include technical mesh in varying scales and thick laces to add texture. The leather-free model also features Balenciaga logos on the back of the shoe as well as on the edge of the toe, and embossed sizing numbers on the upper and at the back of the heel. A 3XL rubber branding can be seen on the tongue with a reflective detail, while the back and tongue pull-on tabs also have a reflective detail.
The 3XL sneaker campaign follows last month’s release of the Circuit sneaker. The model features a sole that swells under the ball and heel, and an upper comprised of aerodynamic vented panels and a fused eye stay.
More sneaker styles are on the way, too. In the company’s most recent spring 2025 runway show in May, Balenciaga revealed a new collaboration with Under Armour which includes a range of footwear items.
One of the collaborative shoe models plays on the house’s exaggerated chunky 3XL sneaker, replacing the usual synthetic upper paneling with what appears to be a knitted or engineered mesh construction. Previewed in white and black styles, the 3XL’s standard extended sole remains the same, and the shoe also maintains the two-tone laces seen on normal Balenciaga iterations.
The oversized shoe launches continued in April with the reveal of the 10XL sneaker. This style features a worn-out effect, a sporty “B” logo on the upper, and an angled “B” logo (first used on the Cargo sneaker in the brand’s spring 2024 collection) on each shoe’s outward-facing side.
The 3XL moniker is also used on a silhouette that debuted in September 2023 – the 3XL Sock Shoe.