GRM Overseas ropes in Salman Khan as brand ambassador for its 10X basmati rice, atta

Atul Garg told ET “In FY24, our domestic branded business had generated a turnover of Rs 265 crore, out of our total turnover of Rs 1800 crore. In the current financial year, we are aiming to achieve a turnover of Rs 650 crore from our domestic branded business. And for 2026, we have kept a target of Rs 1,000 crore.”