Starbucks has appointed Brian Niccol as its new CEO, starting September 9, 2024. Niccol’s compensation package includes a $1.6 million base salary, substantial performance-based bonuses, and equity awards potentially exceeding $100 million. Unusually, Starbucks will allow Niccol to work remotely from Newport Beach, California, while commuting to Seattle as required. Niccol’s past success at Chipotle and Taco Bell highlights his potential to drive Starbucks’ future growth.
