More than plastic in your wallet: How Mastercard continues to surprise

The company’s novel approach to social and cultural initiatives is forging meaningful connections with consumers

From developing an AI tool that mentors small business owners to designing cards tailored to fit the lived experiences of people who are blind or partially sighted, Mastercard has been committed to driving innovation and accelerating financial inclusion. “Everything starts with understanding a need,” says Mastercard Chief Marketing and Communications Officer Raja Rajamannar. “We focus our efforts in areas that are authentic to our business because that’s an important part of doing well by doing good. When we can bring those two things together, we know that we’ll have the biggest impact.”