The great X-odus

Why do we tolerate X? Elon Musk’s poisoned well is fast filling up with far-right propaganda, disinformation, hate speech and now, it would seem, adverts for machine guns and grenade launchers from Iran-backed terrorists in Yemen. This is the reality of the free speech utopia the world’s richest man promised us when he took over Twitter. And yet we continue to populate it with content. I do, Index does and many of you reading this will continue to do so. When Dr Johnson said in 1776 that “no man but a blockhead ever wrote, except for money” he could not have imagined a world where 335 million blockheads provide free copy for a billionaire.

It’s not just X. The social media business model depends on us all selling our labour for nothing to feed the exponential growth of the platforms.

As Musk has grown closer to Donald Trump, he has begun to openly use X to publish his own personal propaganda for his favoured candidate. His “civil war is inevitable” intervention in Britain’s summer riots demonstrates that he is actively prepared to foment division and racial tension in a country he knows little about. As the US election approaches, Musk seems intent on turning X into an ideological sewer.

So why do we stay? We stay because the rewards are immediate and addictive. We are paid, not in cash, but in dopamine hits and the validation of our followers. And it’s not all negative. Twitter was once a fantastically useful resource for journalists, providing connections, expert knowledge and hard news from an unprecedented international network. When I broadcast to my relatively modest 15,000 followers, the response is more direct and personal that in any other medium I have worked in, including mass circulation newspapers. For a small organisation like Index, X is a vital way of communicating our work with dissidents to our 80,000 followers around the world.

In recent weeks, there has been a noticeable movement away from Musk’s platform. In the UK, journalists have led the X-odus to Threads and Bluesky. In the case of Threads, owned by Meta, it’s not quite clear why it is better to write content for Mark Zuckerberg rather than Musk, although some are remarking that the tone is less openly hostile. Bluesky is positively benign in comparison, but with just six million users it has none of the reach of its nastier competitor.

Personally, I have ended up tripling my workload as I now post not just to X, but to my loyal and impeccably behaved band of 395 followers on Threads and 81 followers on Bluesky.

It would be odd for a free expression organisation to advocate for the boycott of a social media platform, but we have regular discussions internally about the ethics of remaining on X. We will, of course, keep you informed.

There are two stories we have been tracking this week in Thailand and India that would benefit from wider international circulation. The first is the dissolution of the Move Forward party in Thailand, which won the most votes in last year’s elections. Party leader Pita Limjaroenrat promised to end the practice of military intervention in Thai politics, break up monopolies and reform the country’s lese majeste laws, which restrict criticism of the royal family. Limjaroenrat told the Guardian this week: “They’re coming after us. They’re exterminating us.”

Meanwhile, this month marks the fifth anniversary of the Indian government’s decision to strip the state of Jammu and Kashmir of its autonomy. Since then we’ve reported on the many ways in which people’s free expression has been attacked in the region, from newspapers being closed and journalists arrested to mosques being closed. Last year, India’s supreme court backed Prime Minister Narendra Modi’s position on the contested region, which has been ruled in part by Pakistan and India since partition in 1947. Local elections will take place next month and Congress leader Rahul Gandhi pledged last week that he and his opposition alliance, known as the INDIA bloc, will commit themselves to restoring statehood.