‘What on earth are you thinking?’ Supernanny Jo Frost slams parents for dangerous trend urging to ‘regain control’
SUPERNANNY Jo Frost has urged parents to ”regain control”, hitting out at mums and dads over a dangerous new trend.
She first rose to fame on our TV screens transforming the lives of mums and dads who were struggling with their misbehaving children – but Supernanny Jo Frost hasn’t disappeared anywhere, still offering advice online.
With the summer holidays coming to an end, the expert has now urged parents to ”regain control” over their kids after a rise in a new trend she’s spotted.
Taking to Instagram, the 54-year-old star hit out at parents who’ve let their children become social media influencers, sharing ”Get ready with me” clips of their school routine.
“Get ready with me” (GRWM) is a social media trend that involves posting videos or photos of the process of getting ready for an event or activity. Some kids have filmed themselves getting ready for school,” the expert explained.
Jo – who’s left outraged by the trend – has since issued a warning and urged parents “regain control” and enjoy the mornings as a bonding time instead.
In the post, which has racked up more than 23k likes, Jo said: “I’m watching 7, 8, 9 years olds doing back-to-school morning routine as posts!
“Parents, what on earth are you thinking? No Seriously?
”A time when family connection should be at its most high, a smooth operation of a well-practised routine of breakfast together, life skills accomplished a mindset of focus and attention and the privilege to be educated.
”It is bad enough seeing how many parents are dependent on iPads and screens in the morning as babysitters turning into bad habits and chaotic mornings but please, now this?
”Look, you’ve got to take responsibility.”
The guru told her 518k followers: ”I’m tired of hearing when anybody speaks the truth they are shaming, this is NOT shaming this is YOU CAN DO SO MUCH BETTER FOR YOUR CHILDREN and you must! You must.”
The 54-year-old TV star urged parents to allow their ”children be children” and let the little ones ”wake with bed head”.
Instead of waking up to a camera set-up ready to film content – or allowing – Jo said kids ”need hugs, a warm smile, a morning kiss”.
“Let children embrace your positive energy before you all go your separate ways for 8 hrs.
”Nobody wants grandiose children… do you really understand what you are breeding here in your home?”
Back to school deals to be had
SEVERAL major supermarkets and retailers are set to launch their sell-out uniform deals.
Prices for the bundles and offers start at just £5
Among the chains offering bargain deals on kids’ uniforms are Aldi, Marks and Spencer, and Tesco.
Asda
Asda’s George range offers the following key pieces:
Boys Uniform
- 2-pack polo shirt – regular fit or 2pk short sleeves shirt – from £3
- 2-pack slim leg adjustable waist trousers – from £8
- 2-pack basic sweatshirt – from £5
- Black double strap cupsole school shoes – from £10
Girls Uniform
- 2-pack scallop polo shirt – regular fit or 2 pack short sleeve shirt – from £3
- 2-pack pleated skirt – from £8
- 2-pack basic cardigan – from £8
- 2 pack short sleeve shirts – from £5
- 2-pack white short sleeve school polo shirts – from £3
Peacocks
Discount fashion retailer Peacocks is offering its cheap uniform range in all stores with 20% off from July 28.
Its kids’ uniform goes from age 2-3 up to age 14-15 years, which is a new age range for this year.
Among its key items are:
- Kids blouse – £5/£6/£7
- Kids polo 2-pack – £6/£7/£8
- Kids skinny trousers – £9/£10/£11
- Kids bootcut trousers – £9/£10/£11
- Kids Bengaline super skinny trousers – £8/£9/£10
M&S
M&S has held prices on its school uniform since 2021 and has confirmed the return of its popular 20% off school uniform early bird offer from July 2.
You can get the discount by shopping online or in stores where uniform is stocked.
Some examples of its range include:
- From £7 for a 3 pack of 100% responsibly sourced cotton unisex polo shirts, featuring stain-resistant technology
- From £11 for 2pk Boys’ Slim Leg School Trousers
- From £12 for 2pk Girls’ Pleated School Pinafores
Tesco
Tesco is bringing back its 25% off uniform deal again this year, the sale starts on July 23.
It doesn’t tend to run for a long time, so it might be a good idea to stock up while you can.
You need to ensure you have your Tesco Clubcard or app when you get to the till so the discount is applied.
Tesco is yet to reveal the exact items available in the offer.
Sainsbury’s
Sainsbury’s says it has maintained its 2022 prices on its school uniform.
It is said to be introducing its 25% off sale on June 19.
Last year you could pick up two packs of polo shirts starting from £3, trousers from £4 and two packs of gingham dresses from £10 both online and in stores.
The message left social media users totally divided, as some didn’t see a problem with “child bloggers” – however, others agreed and even demanded the return of “Supernanny”.
One Instagram fan said: “YES!!! Thank you Jo!!!!! Imagine the damage of growing up with a camera constantly in your face.”
Someone else chimed in: “Bring back Supernanny!”
Another penned: “I think one picture to capture the first day is fine and not what Jo is talking about.”
A fourth asked: “Do you think shaming them on social media helps?”