Samsung launches AI-powered washing machine, aims to lead premium segment

Consumer Electronics maker Samsung India on Tuesday launched a new range of AI-powered washing machines and aims to be the market leader in the premium segment in the coming quarters, said a company official on Tuesday.

The company, which currently holds around 20 per cent of the washing machine market, has "an objective of becoming a consumer leader" by gaining market share quarter-on-quarter, outpacing the industry growth, said Samsung India Senior Director, Digital Appliances, Saurabh Baishakhia.

Samsung expects new launches, the ongoing trend of premiumisation in the appliances segment and the coming festive season this year and tailwind from attractive financing schemes breaking down acquisition costs will help it gain in the segment and claim market leadership, he said.

"We have 20 per cent market share and are looking further improving it. We aspire to become a brand that is bought by most consumers," Baishakhia told PTI.

At present, South Korean maker LG Electronics is the