Huge loyalty scheme with 10 million members makes big change to rewards TODAY
MILLIONS of loyalty scheme members could be in with a chance to claim big rewards but they need to act fast as the massive change hits today.
The popular and affordable home furnishing brand has revealed how shoppers can claim points whenever they shop online or in-store.
IKEA already has 10 million Brits signed up to its Family loyalty club which launched back in 2006 for UK customers.
It has now been revealed that fans of the flat pack furniture pioneering brand have the chance to collect one point for every £5 they spend on IKEA’s range of products.
The new points based benefit can be claimed by those signed up to the existing loyalty scheme and starts from today.
An IKEA spokesperson previously told The Sun: “We’re thrilled to enhance our IKEA Family programme with the introduction of rewards, offering our loyal customers exciting new perks and benefits.
“Starting from August 27, members can enjoy earning points and redeeming them for special discounts and exclusive offers.
“We’ll share more details on how members can start collecting and spending points soon.”
SIGN UP FOR IKEA FAMILY
JOINING Ikea Family is a straightforward process and can be done either online or in-store.
To join Ikea Family online, visit www.ikea.com/gb/en/ikea-family.
You will need to provide some personal information, such as your name, email address, and home address.
You’ll also be asked to create a password for your account.
Once you’ve registered, Ikea will issue a digital Family card to your email, and this can saved on your phone.
The furniture giant no longer issues physical Ikea Family cards.
If you want to sign up for the membership scheme in-store, look for an Ikea Family kiosk.
These are usually located near the entrance or customer service area.
Follow the on-screen instructions to sign up for the Ikea Family membership.
Some kiosks may print out a temporary Ikea Family card for you to use immediately.
You will also receive a digital version of your card via email.
Those who have not already signed up for IKEA Family discounts and perks may be wondering what the fuss is all about.
The top benefits include 25% of all Ånneland and Vatnestrom mattresses and half-price meals with ‘Swe-dish Friday’.
This includes those iconic meatballs which have previously been compared to Aldi, Lidl and Asda own brands.
Other benefits include free tea and coffee in-store on weekdays and up to 30% off selected rugs.
According to the IKEA website anyone can join their loyalty scheme and it is free to do so.
The benefits start immediately with hopeful shoppers able to sign-up in store at one of the digital screens or online today.
All buyers have to do is wait for their physical card to arrive through their letterbox which will be sent within four weeks of registering with the Swedish brand.
Then they can enjoy all of the perks on offer using their new membership card.
IKEA Family offers members the ability to “save on delivery, food and purchases.”
IKEA first announced the plan to roll-out the points collection service for all loyalty members by the end of 2025.
Whilst those signed up in Australia, Italy and Portugal have already been enjoying the benefits of the brand new set-up.
Last year, Linda Ha, the global customer engagement and loyalty manager at Ingka Group – which owns the flat pack brand – spoke about the new plans.
She said: “In true IKEA style, we are giving customers an updated loyalty programme with more and better benefits.
“The new rewards programme builds on our promise to help more people have a better life at home.
“By offering a variety of rewards, it will help customers get excited about new furnishing projects and enjoy all the benefits IKEA has to offer.”
HISTORY OF IKEA IN THE UK
IKEA was founded in Älmhult, Sweden by Ingvar Kamprad in 1943.
Since then, it has gone from being a tiny mail-order company to becoming one of the most well-known home furnishing brands in the world.
High costs and damage rates when transporting furniture via mail order were constant thorns in Ingvar’s side.
To help quell this issue, the furniture giant adopted the flatpack assembly method in 1953.
In 1987, Ikea opened its first UK store in Warrington, Cheshire,
This marked the beginning of its expansion into the British market.
Following the success of the Warrington store, Ikea rapidly expanded across the UK. Stores were opened in key locations, including Birmingham (1988), Leeds (1989), and Glasgow (1992).
In recent years, Ikea announced plans to open compact stores located close to our high streets.
Dubbed “XS Stores”, these aim to cater to those that live in city centres.
Ikea opened its first XS store in Hammersmith in February 2022, with a second one is planned to open in Autumn 2024 within Oxford Circus.
These stores don’t hold the full stock of the mainline stores but still have over 4,000 items to choose from, including a deli where you can get Britain’s favourite Ikea meatballs.
As of 2024, Ikea operates out of 21 UK stores and employs nearly 12,000 staff members.