Heinz launches new meal in a tin for £2 in ‘fail-proof’ gift for kitchen-dodging Gen Z
HEINZ has launched spaghetti carbonara in a tin — claiming the pasta is a fail-proof gift for kitchen-dodging Gen Z.
It comes as a third of young people claim they are hopeless at cooking and want quick, easy grub instead.
The £2 no-drama carbonara was introduced because Gen Z consistently ranks the dish as one of the toughest to whip up.
Heinz claimed it has made a “recipe that’s fail-proof, taking all the fuss out of cooking, allowing pasta lovers to nail it every time”.
But the move has enraged pasta purists, who branded the can version a “disgrace”.
Alessandra de Dreuille, meals director at Kraft Heinz said: “We understand people are looking for convenient meals that are effortless to prepare.
“Our spaghetti carbonara delivers just that.
“It’s the perfect solution for a quick and satisfying meal at home.”
But Ciara Tassoni, 31, who manages posh Italian restaurant Bottega Prelibato, in Shoreditch, East London, said anybody who asked for a can-style carbonara would be quickly shown the door.
The restaurant made headlines last year for banning the traditional dish after British customers kept demanding cream, mushrooms and chicken were added.
Ciara said: “Now they are putting it in a can? It’s a disgrace and it couldn’t be any further from authentic carbonara.
“If somebody came in here and asked for a can of carbonara they would immediately be thrown out.”
The origins and recipe for carbonara are often disputed.
Most say it is a simple dish of pancetta, eggs cooked by the hot pasta, and hard cheese.