Wait, is this billboard in Guadalupe melting?

How easily does Danes’ new Easy Melt Cheese melt? Apparently, so easy that its new billboard is melting too!

If you’re driving or passing by Guadalupe via MRT, keep an eye out for this melting billboard from Danes. This brilliant ad makes the Easy Melt Cheese look so ooey-gooey that you’re sure to find something cheesy to munch on afterward!

This is definitely TikTok-worthy. And we’re not the only ones who spotted it:

What’s the secret behind the Danes Easy Melt Cheese? Well, for one thing, it’s a blend of natural cheddar cheese and mozzarella. This means that the cheese delivers a rich, creamy, and cheesy flavor that you can add to almost any recipe.

Danes Easy Melt Cheese comes in three forms, making it a great addition to your pantry as there’s cheese for every need. Making kaldereta with cheese? Top it with shredded Danes Easy Melt Cheese! Grilling some sliders? Add sliced Danes Easy Melt Cheese on top and steam it for the perfect slider. Wrapping cheese in lumpia wrappers? A block of Danes Easy Melt Cheese will come in handy, and you’ll get a cheese pull in each bite too.

If you’re looking for recipe ideas, here’s one we spotted on Danes’ Instagram:

Ikaw, have you seen the billboard? Make sure to snap a shot when you’re passing northbound of Guadalupe! While you’re at it, go ahead and pick up some Danes Easy Melt Cheese and turn your favorite dishes into extraordinary treats, now available in supermarkets nationwide. – Rappler.com