The Best New Launches From Rothy’s, Too Faced, Wrangler and More
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New Kids on the Block helps you navigate all the latest and exciting launches from our favorite brands and retailers, all in one place.
It’s officially late summer, but instead of waiting for fall’s official ‘hard launch’ in Sept., brands are deciding to release some of their best drops, between the traditional seasonal lines of the year this August. From nostalgic hydration boosters to stench-proof machine-washable flats, brands rolled out some of my favorite products of 2024 this August.