Progressive’s commercials go big on humor. Now they’re going big on feelings too

Progressive CMO Remi Kent is tapping into the brand’s corporate altruism for a new campaign during a fraught time for insurance companies.

Progressive Insurance has gifted more than 1,000 vehicles to veterans in need since 2012 through its Keys to Progress program. The company has worked with small business owners by offering better access to capital with its Driving Small Business Forward grant program. And since 2020, it has worked with nonprofit Humble Design to furnish homes for the homeless.