Gen AI Alexa to use Anthropic tech after it “struggled for words” with Amazon’s

The previously announced generative AI version of Amazon’s Alexa voice assistant “will be powered primarily by Anthropic's Claude artificial intelligence models," Reuters reported today. This comes after challenges with using proprietary models, according to the publication, which cited five anonymous people “with direct knowledge of the Alexa strategy.”

Amazon demoed a generative AI version of Alexa in September 2023 and touted it as being more advanced, conversational, and capable, including the ability to do multiple smart home tasks with simpler commands. Gen AI Alexa is expected to come with a subscription fee, as Alexa has reportedly lost Amazon tens of billions of dollars throughout the years. Earlier reports said the updated voice assistant would arrive in June, but Amazon still hasn’t confirmed an official release date.

Now, Reuters is reporting that Amazon will no longer use its own large language models as the new Alexa's primary driver. Early versions of gen AI Alexa based on Amazon’s AI models “struggled for words, sometimes taking six or seven seconds to acknowledge a prompt and reply,” Reuters said, citing one of its sources. Without specifying versions or features used, Reuters' sources said Claude outperformed proprietary software.