I work for Aldi – our top tips to make sure you grab Specialbuys and a sneak peak at the next beauty drops
SPECIALBUYS from the budget retailer always send shoppers into a frenzy – whether it’s homeware, clothes or beauty items.
And now an Aldi worker has revealed the secret ways to make sure you grab the best bargains.
Julie Ashfield, Managing Director of Buying at Aldi UK, has dished all to make sure you never miss out and it comes just before they launch more beauty dupes this month.
According to the Aldi expert, there are certain products customers should always snatch up thanks to their esteemed social media following.
The Hotel Collection Poppy & Barley (100ml), Pomegranate (100ml) and Peony Blush Eau de Parfums (100ml) are shopper favourites at an affordable price point of just £6.99 each and constantly sell out.
Having gone viral on TikTok with the hashtag ‘Aldi UK Perfume’ and surpassing 26.2M posts many have claimed the perfumes are a dupe of Jo Malones, which cost an eye-watering £118.
They’re cleansing balms are also a hit with shoppers which rival Emma Hardie and Elemis ones.
Julie revealed that Aldi pay particular attention to keeping up with the latest trends and ensure ingredients match the quality.
“Our dedicated UK buying team taps into current and future trends, creating affordable, top-quality products that meet shopper demands,” she added.
“The entire Lacura range is forensically compared against the leading beauty brands to ensure that quality is matched and often surpassed.”
Where to find Specialbuys?
If you want to be the first to know about the Specialbuys, then Julie recommends checking out their website to get an exclusive look at what’s coming in stores.
“Aldi shares its upcoming Specialbuys in its in store and online leaflets, so shoppers can make sure they’re one of the first to hear about new launches and returning best sellers,” she said.
Another top tip is to sign up to the weekly newsletter to make sure it comes straight into your inbox.
Shoppers can follow @aldiuk on TikTok and @aldispecialbuysuk on Instagram to find out about our latest beauty launches – particularly those that are trending.
When to head to stores
To ensure you don’t miss out, it’s best to go to stores the day Specialbuys are released.
Typically Aldi launch new Specialbuys on Thursday and Sunday every week.
More Aldi middle aisle buys
IF it's middle aisle buys that you're looking here, some of the new items you won't want to miss.
Shoppers recently went wild for Aldi’s new ‘pregnancy and menopause essential’ – and it’s only £6.99.
Garden enthusiasts raced to nab a £6.99 buy that will add style to any garden in an instant.
A £12.99 garden find left shoppers open-mouthed – but you’ll need to sprint to nab it.
If you’re looking to light up your garden this summer, you won’t want to miss this £8.99 solar light.
Aldi stores open 08:00 – 22:00 Monday to Saturday and 10:00-16:00 Sunday, so if you want to be extra, head down as soon as they open.
New Releases
Now let’s move onto the best bit – the new beauty dupes being released in store September 15.
The new Lacura Peptide Lip Treatment will hit stores on September 15, for just £2.99.
Available in three variants of ‘Unscented’, ‘Watermelon’ and ‘Salted Caramel’, the high-performing treatments offer additional Shea Butter and Capuacu ingredients that provide long-lasting hydration to restore dry lips for a visibly softer and glossy finish.
Following the trend of viral Rhode Skin’s lip treatments created by Hailey Beiber, these will save you a fraction of the price as the original is £18.
Aldi has also come up with an alternative to Selena Gomez’s Rare Beauty £20 Tinted Lip Oils- which have garnered 73 million posts on TikTok alone.
They can double up as a blush on the cheeks and come in three colours ‘Pink Rose’, ‘Merlot Moment’ and ‘Berry Bliss’ for just £3.99 each.
There will also be new haircare arriving in shops at a later date enriched with wheat protein like their new Replenish Ultra Hydrating Shampoo (£4.49, 250ml) and Replenish Ultra Hydrating Conditioner (£4.49, 250ml).
Looking forward, Julie reveals Lacura plans to launch a range of celebrity-inspired fragrances (£9.99, 100ml).