Your market research may be suffering with AI—here’s why

You or your research firm need a developed and refined AI plan to ensure the output is accurate.

Never before has market research played a more critical role in the health of your business. Whether it’s navigating the political environment, understanding the economy, or even dealing with ill-advised lawsuits against advertisers from a certain ad platform (looking at you, X), knowing your audience to the core has become an essential tool for survival. Which is a big reason so many people are now pinning their hopes on artificial intelligence.