Advertising logo to be added to MLB helmets in postseason
(Photo credit: Eric Hartline-Imagn Images)
The logo of a Germany-based sponsor will adorn the helmets of Major League Baseball players in the postseason through a multi-year partnership announced Friday.
Financial terms were not announced.
Under the partnership, Strauss -- a maker of workwear -- gets marketing rights with MLB across Canada, Mexico and Europe. Players in any MLB regular-season game held in Europe will we