Taylor Swift Has Been Privately Supporting This A-List Friend Throughout a PR Crisis

Taylor Swift knows how to make an impact with just one post on social media. Whether it’s hinting at a new musical release or endorsing Kamala Harris immediately after the first presidential debate, her posts are never just thrown up on an impassioned whim. However, her approach to backing friends embroiled in controversies, such as Blake Lively, is decidedly more discreet — but still seem to be appreciated. 

While Swift has been openly celebrating and promoting friends — like Lively’s husband Ryan Reynolds with his summer blockbuster, “Deadpool & Wolverine” — she has remained conspicuously quiet about Lively’s takes during the, “It Ends With Us” tour. This silence has not gone unnoticed by fans who are used to Swift’s very public displays of friendship. After all, she and Lively are besties in the box seats during Kansas City Chiefs games. 

“Even though Taylor’s busy with her tour, she’s been solid as a rock for Blake,” an insider shared with OK! Magazine. Yet, the support seems confined to private gestures — texts and calls meant to buoy Lively as she navigates the turbulent waters of public criticism.

The promotional journey for “It Ends With Us” has been anything but smooth. Public missteps, including Lively’s controversial remarks during interviews, coupled with tensions with co-star Justin Baldoni and the alleged script rewrites by Reynolds during the writers’ strike, have had fans wondering if Lively and Reynolds are the relatable #couplegoals duo that they have built their brand on.

Amid these challenges, the insider notes, “[Taylor]’s reminding Blake daily of all the people that love her and know the real her and telling her that’s what matters more than a bunch of strangers on the internet.”

Despite the public fallout, Lively celebrated her birthday at Swift’s secluded Rhode Island home, a private affair that included Brittany Mahomes, who herself has been caught in social media crossfires for liking a Donald Trump-related post. The gathering offered Lively a momentary escape from her ongoing PR crisis. “Having Taylor in her corner is so helpful,” the source notes, “because she’s actually been through her fair share of stressful situations in the public eye, so she knows firsthand what she’s talking about when she gives advice.”

Swift has truly been busy with a jam-packed summer, wrapping up another leg of the Eras tour and squeezing in luxury weekend getaways with her boyfriend Travis Kelce on off days. It makes sense that Swift wouldn’t necessarily have the time to go on a full-on PR makeover for one of her long-time, inner circle besties. Still, Swift’s lack of public acknowledgment has invited some criticism. Balancing public and private support is tricky, and it’s something even someone as media-savvy as Swift continues to navigate. 

Before you go, click to see all of Taylor Swift and Travis Kelce’s cutest PDA moments.