Amazon announces the dates of its October Prime Day sale

Amazon's "October Prime Day" event is right around the corner.

Prime Big Deal Days will run for 48 hours from Tuesday, Oct. 8 through Wednesday, Oct. 9, the company announced today. (We were right.) The event will be exclusive to members of Amazon's Prime subscription service, just like its flagship summer Prime Day sale.

This marks the third time Amazon has held a fall Prime event that serves as the extra-early kickoff to its holiday shopping season ahead of Black Friday — and it appears its name is finally sticking. It was called the Prime Early Access Sale in 2022 and renamed to Prime Big Deal Days last year.

Other retailers like Best Buy, Target, and Walmart are expected to announce competing sales that coincide with Prime Big Deal Days in the coming weeks.

Not yet a Prime member? Don't want to commit to a paid subscription? You can still take advantage of Prime Big Deal Days discounts by signing up for a free 30-day trial of Prime. Just remember to cancel it before the trial automatically upgrades to a paid membership at the end of that month.

This story is developing.