How innovation delivers uncompromising standards

Critical Mass is mapping the future of its leading-edge marketing tools

Now more than ever, marketing agencies must resort to nimble strategies to serve their clients in a fast-paced online world. But moving too quickly—while simultaneously trying to balance scale, efficiency, and quality—often leads to the cutting of corners. It was addressing this problem that led Critical Mass, a global design and marketing agency, to create ArtBot, a next-generation content orchestration platform that can deliver high-quality, hyper-personalized digital marketing at scale.