Tennessee adds 'talent fee' in 2025 ticket cost hike

(Photo credit: Saul Young/News Sentinel / USA TODAY NETWORK)
With revenue sharing between college teams and athletes, the University of Tennessee called on fans to help carry the burden by introducing a ticket price increase labeled a "talent fee."

Athletic director Danny White said he would like to make live game attendance "fair and reasonable," calling the increase one of the hardest parts of his job.

"We're excited