These super-simple billboards are popping up across swing states like Arizona and Ohio. Here’s why

Fighting Election Day disinfo with can’t miss info.

Billions of dollars will be spent this year persuading Americans who to vote for, but one billboard campaign is just telling them when to vote.

VoteAmerica, a voter mobilization group, is spending $7 million to put up approximately 800 billboards across 10 states with information about early voting and Election Day. The billboards are simple. They predict that “there will be record high voter turnout this year,” and list the date for Election Day (which is November 5) and list when early voting starts in the state. The ads will go up in Arizona, Florida, Georgia, Michigan, Nevada, North Carolina, Ohio, Pennsylvania, Texas, and Wisconsin.