Grifters Inc.: You won't believe Trump family's latest money grabs
The Trump family is the grift that keeps on grifting.
Case in point: Former first lady Melania Trump shilled gold necklaces on X Wednesday, joining her husband Donald in exploiting their Trump brand to sell products and make a quick buck. The baubles are sold by USA Memorabilia, which also sells Trump-themed collectibles, coins Christmas ornaments, NFT trading cards, and, curiously, Melania’s new memoir.
“Embrace boldness in your style this season with the ‘Vote Freedom’ necklace, which features the iconic Lady Liberty,” she wrote. “A tribute to America's enduring commitment to freedom, this piece is a statement of pride and empowerment.”
On Sept. 21, the Republican presidential nominee released a social media ad in a bid to sell $100 coins with his face emblazoned on them.
And on Thursday, a “limited edition” batch of Trump watches went on sale for up to $100,000. The rest of the models, some with bright MAGA-red faces and others red, white, and blue-themed, have a price range between $499 to $799.
“This isn’t just any watch, it's one of the best watches made,” Trump said in the ad. “I love gold. I love diamonds. We all do. Only 147 of these extraordinary watches will ever exist in the world. And owning one puts you in a very exclusive club.”
The coins, watches, gaudy gold sneakers, and new necklaces have all been introduced during an election year—when Trump happens to be a candidate vying for the highest office in the land. As the GOP nominee, Trump is an old hand when it comes to manipulating the media. He knows he’s getting publicity, and he’s using it as free advertising to sell his products.