Boots on the ground, relationship-driven customers, cracking the culture code: Discover Indian SaaS scaling strategies as experts bust myths at ET Soonicorns Summit 2024
As the Indian SaaS sector aims to hit the $37 billion target, experts have analysed the scaling strategies that will be crucial in defining success both at home and abroad. Read on to discover how cultural nuances are a big determinant, the relationship-driven versus product-driven dynamic in India compared to other markets, and why the notion that Indian clients don’t pay is a myth. Only at the ET Soonicorns Summit 2024!
