Meesho records 40% increase in total orders during annual festival sales

SoftBank-backed e-commerce firm Meesho on Monday said that it has recorded a 40 per cent growth year-on-year in total orders during the latest annual festival sales.

The e-commerce firm claims to have recorded 145 crore customer visits during the 10 days long 'Meesho Mega Blockbuster Sale 2024'.

"During our Mega Blockbuster Sale this year, we achieved over 40 per cent growth in orders, surpassing industry expectations. With around 3 crore app downloads and a 45 per cent increase in new-to-e-commerce users, we are reinforcing our commitment to making e-commerce accessible and affordable for millions across the country," Milan Partani, General Manager, User Growth at Meesho said.

Meesho's flagship sale held from September 27 to October 6, 2024.

"The company witnessed an impressive increase in demand this year, with total orders rising over 40 per cent compared to last year," the statement said.

The company said that it observed around 45 per cent of the total customer visits from ti