'Resonates with women': Former Trump official impressed by Harris' refusal to be 'humble'

A former Trump White House deputy press secretary told an MSNBC host Monday evening that Vice President Kamala Harris is hitting the right notes in her media tour by going on shows that are key to the media diet of disengaged voters and saying things that will appeal to them.

The key example they focused on was "Call Me Daddy" with Alexandra Cooper, one of the nation's most popular podcasts, where Harris hit back at the recent comments by Gov. Sarah Huckabee Sanders (R-AR) that Harris, not being a biological mother, didn't have kids to keep her "humble."

“This is not the 1950s anymore,” Harris told Cooper. “I don’t think she understands that there are a whole lot of women out here who, one, are not aspiring to be humble.”

"You are a listener of Alex Cooper," said Jen Psaki, a former White House press secretary herself. "You worked for Trump, you have a conservative background. She has quite a diverse audience. If you were giving the Biden team advice on how to reach people like you, who may not have said to me they're going to support Harris, but might be open, what outlets would you have them do?"

ALSO READ: White supremacist ideas go mainstream: How the GOP is embracing a dangerous narrative

"That's a great question, and I think 'Call Her Daddy' was a smart move," said former Trump staffer Sarah Matthews, noting that Cooper's show has a diverse mix of Democratic, Republican, and independent listeners. "A bunch of my friends listen to that show who are not politically engaged."

She noted that some other shows would have similar effectiveness of reach, like "The Morning Toast."

"I think when you are reaching out to nontraditional outlets like that, you're going to break through, because these clips will live online as well you're not even just be viewership, it will be the TikTok videos, the Instagram reels, and are going to get millions of views and the people who consume it will get the tiny snippets of whatever that message is."

Harris' remark that women "are not aspiring to be humble" and "this is not the 1950s anymore," Matthews continued, have "gotten a ton of traction" for that reason.

"It resonates with women and it goes in line with what this campaign has been about," said Matthews. "Because the Trump campaign, they have kind of been attacking women, not making the case with them. When you have J.D. Vance out there saying things like, childless cat lady, and the Trump campaign has been targeting young men ... going on podcasts like Logan Paul. These names might not mean anything to you all, but these are influencers a lot of young men listen to who aren't politically engaged."

Watch the video below or at the link here.

- YouTube youtu.be