Rinascente secures historic location in Milan for its beauty ambitions
MILAN - Rinascente has serious beauty ambitions.
On Monday, the Italian department store said it has signed a long-term lease for a landmark site next to its flagship building overlooking the Duomo Cathedral here, with plans to turn it into a new beauty destination for the Milanese public and tourists alike.
More from WWDThe historic venue, known locally as 'Odeon', previously housed cinema halls and has been a cultural meeting point for citizens here for decades before finally closing last year.
Rinascente CEO Pierluigi Cocchini said the company will renovate the location and open the "Rinascente Odeon Beauty Hall" ...