Find the very best October Prime Day deals under $100 to shop at Amazon right now

Why not get a headstart on all things holiday shopping? Especially when Amazon is having its October Prime Day savings event?! Today and tomorrow, Amazon Prime members can enjoy exclusive deals during the Prime Big Deal Days event, marking the unofficial kickoff to the holiday shopping season. We've already spotted markdowns on big-name brands like Clinique, Samsung, Allbirds, Fitbit, Bose, Sony, Oral-B, Ninja, and Kiehl’s that are just waiting to be scooped up.

There were plenty of early Prime Day sales to shop, but we've been keeping a close watch on some of our favorite and bestselling products to see what's dropping even more now that the sale is live. From the fur-cleaning gadget every pet parent needs to an Apple AirTag 4-pack for just $80, there are loads of helpful household items on sale right now. We've also spotted lots of AOL reader favorites on markdown like the drugstore body oil Cindy Crawford swears by and the L’Oréal face moisturizer that our readers can't get enough of. 

Over the next few days, you'll find tons of our favorite brands and products at discounted prices. Because we at AOL review thousands of deals daily, we've compiled a list of the best Amazon Prime Day deals under $100 that we believe are worth your time and money. 

Best Prime Day Deals

Don't have Amazon Prime?

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)