How Lewis Hamilton’s daring style made him a true fashion icon

It's a chilly Thursday evening on London's Bond Street, and Mayfair is filled with hordes of hysterical Gen-Zers buzzing with excitement, camera phones raised, outside Dior's flagship store. It's the impending arrival of Sir Lewis Hamilton that has them giddy; the F1 champion launches his own collaboration with the legendary Parisian house and as he arrives the screams grow louder.

Perhaps more than any other sportsman today, Hamilton has become a real rock star, far beyond the boundaries of the circuit. As he approaches his 40th birthday, his fashion status is secured this week by two major announcements: that he ...