How much do Spurs earn from each NFL game? The record-breaking drinks deal behind it all
Tottenham Hotspur’s relationship with the NFL is blossoming beautifully, and is helping the club grow as a brand as well as bringing in a nice sum of money each time the stadium is used. Now, a new report has shed some light on how that deal works.
Tottenham’s NFL contract explained
The Tottenham Hotspur Stadium has been hosting regular NFL games since it opened its doors in 2019, thanks to its retractable pitch and state-of-the-art facilities.
Over the weekend, the club hosted its tenth NFL match, with the Chicago Bears taking on the Jacksonville Jaguars, and a whopping 61,182 fans turned out for the game. That’s just shy of the 62,850 capacity at the venue, so it’s not hard to imagine how much money came through the doors on the day.
According to a report from Football.London on the partnership between Tottenham and the NFL, it has been revealed just how the club make their money from these kinds of events.
Essentially, Spurs rent out the stadium for the NFL games, and as such, the majority of the money they make there comes from the original contract as part of the deal. That agreement was recently extended to the 2029/30 season.
On a normal Tottenham matchday, Spurs earn around £6m from tickets, food, drink, and merchandise sales – although the total for NFL games is likely to be different.
Tottenham certainly enjoy a healthy revenue stream via the mass amounts of food, drink, and merchandise purchased from the megastore on NFL matchdays.
Beer brings in the money
By the sounds of it, drinks are a huge winner for Tottenham thanks to NFL fans. The report adds that Bottoms Up Beer, the company behind the glasses of beer that fill from the bottom, has seen increasing popularity for its beverages at the stadium.
In 2019, when the first NFL game was held at the venue, £1m worth of beer had been sold by the time of the third quarter of the game. That was already a record-breaking amount for a European sporting venue, and the beer actually ran out early.
The best venue in England
With the way the stadium looks, the way it operates, and the incredible versatility it offers, there has to be a case made for the Tottenham Hotspur Stadium being the very best of its kind in England. Hopefully, the money keeps rolling in, and the football club can match that success soon.
While we’re on the topic of food and drink, here’s how much it costs for a pie and a pint at the Tottenham Hotspur Stadium compared to other Premier League clubs.
The post How much do Spurs earn from each NFL game? The record-breaking drinks deal behind it all appeared first on Spurs Web.