How to balls up a franchise name launch
October 17 – On Tuesday the NWSL (National Women’s Soccer League) unveiled the latest expansion team in downtown Boston as BOS Nation FC were officially launched.
Accompanying the announcement was a video campaign created by the aptly named ad agency, Colossus, because what followed could only be described as a colossal balls up.
The negative reaction by the fans to the launch video has been swift, angry, and according to many,
The post How to balls up a franchise name launch appeared first on Inside World Football.