Walmart-owned Flipkart operates its India business through multiple entities, with Flipkart Internet being the entity responsible for running the marketplace. This entity earns revenue primarily through seller commissions, advertising income, and other fees for seller services. In FY24, Flipkart Internet generated nearly Rs 5,000 crore from advertising—a significant revenue source for large marketplaces in India. In FY23, Flipkart Internet’s advertising income was Rs 3,324.7 crore.
