Carrying forward a founder's legacy at Identiti
Since 1991, Identiti has methodically built a reputation as one of the leading national signage providers, managing the brands of an impressive list of clientele including numerous Fortune 500 companies throughout North America and beyond. Identiti strives to provide unparalleled communication, proactive problem-solving, and a team-first mentality to create an exceptional customer experience, allowing clients to feel confident that their needs are in capable hands. This commitment is more than just its approach; it’s a promise.
Co-founded by the late Larry Sicher, Identiti was born from a vision that extended far beyond the technicalities of signage. Larry believed in building partnerships rather than simply delivering a product. His focus was always on putting people first—employees, clients, and vendors alike. This approach, centered on trust and collaboration, has been the cornerstone of the company’s growth and longevity.
Today, Larry’s sons, Michael and Zack Sicher, lead Identiti, carrying forward their father’s legacy. While the company has expanded significantly in both size and capabilities, the Sicher brothers have worked hard to maintain the values that have always set Identiti apart. Their father taught them that if you take care of people and do the right thing, everything else will follow. While revenue, profitability, and satisfied customers are extremely important to the business, the ultimate measure of success is how employees and vendors are treated. This truly defines the organization—a mantra that continues to guide the company’s approach.
At the heart of Identiti’s success are its people. The employees are the driving force behind the company’s achievements. They manage thousands of signage projects across the country, delivering them on time and within budget while overcoming challenging milestones. Identiti aims to create a workplace where team members feel empowered to give their best, fostering collaboration and creativity. It’s about building long-term relationships, earning client trust, and delivering peace of mind through clear communication, meticulous attention to detail, and an unwavering commitment to quality, some of the many reasons clients view Identiti as a valued partner.
As Identiti looks to the future, its vision is to continue challenging the status quo, expanding its offerings in both signage and facilities maintenance, with the end goal of becoming the industry leader in comprehensive nationwide facility maintenance. With an eye on growth and innovation, Identiti remains committed to keeping its employees and culture as the company’s guiding principles—a tribute to Larry Sicher’s enduring legacy.