DAZN renews deal to broadcast sport tournament for FREE with innovative event involving Messi, Aguero and Andy Murray
DAZN has confirmed they will serve up a free-to-air sporting treat in 2025.
The streaming giants will broadcast the second edition of the Hexagon Cup live from Madrid.
Lionel Messi and Andy Murray are both set to feature in next year’s edition of the Padel tournament.
The inaugural competition was a huge hit with fans last year.
Padel is a cross between tennis and squash, with the game played on an enclosed court.
The Hexagon Cup sees the world’s top players go head-to-head, backed by a host of high-profile owners.
Messi and former Argentina teammate Sergio Aguero are backers of the Kru Padel by Taktika team.
While Team AD/vantage boasts legendary two-time Wimbledon champion Murray.
The retired Scotsman formed the team with businessman Arran Yentob and former coach Dani Vallverdu.
They were the inaugural winners of the men’s event earlier this year.
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The 2025 Cup begins with the qualifiers on 29 January in Madrid, with the main tournament itself starting on February 2.
DAZN is making the star-studded event free to air globally, excluding the US.
Tim Godfrey, Strategic Advisor to Hexagon Cup, said: “DAZN was an outstanding partner for our inaugural event, demonstrating the power of their global platform and showcasing the Hexagon Cup’s innovative format to fans worldwide.
“Their commitment aligns perfectly with our vision to elevate the sport and connect with audiences across the globe.
“We’re thrilled to extend this partnership and continue growing the game together.”
Tom Burrows, EVP Global Head of Rights at DAZN, added: “Following a successful first year of our partnership, DAZN looks forward to bringing this season of the Hexagon Cup to fans globally, delivering a truly immersive and engaging entertainment experience.
“Padel has witnessed an unparalleled rise in popularity over recent years.
“DAZN is committed to bringing the best action from the sport by broadcasting this tournament, while supporting its growth.”
The tournament’s unique format sees the world’s best professional tennis paddle players divided into male, female, and next-gen categories.
Star names from across the world of sport and entertainment – including Bayern’s Robert Lewandowski and model Eva Longoria – are among the owners.