Still blocking screenshots, Netflix now lets you share clips on social media

Netflix is turning its shows into Quibis now. (If you recall, Paramount did it first with Mean Girls last year. Regina George really is cinema's greatest trendsetter.) Per Variety, the streamer is launching a new feature on their mobile app called "moments" that will allow viewers a new way to share videos from any series they'd like to share with their friends or respective fan armies on social media—kinda. Netflix clarified in a statement to The A.V. Club that user can actually share a timestamp of the moment in question to direct others back to the app. It's something that probably would have come in handy when everyone was talking about Bird Box, but better late than never. (It's not like certain scenes or, ahem, songs haven't gone viral in the meantime.)

"With Moments, members can quickly bookmark a scene while watching on their phone, saving it directly to their My Netflix tab for easy access later," the company said in a statement. While this return to something resembling a personal library in the age of algorithmic control is exciting, more analog-focused Twitter posters are (temporarily) S.O.L. Taking a screenshot from within the Netflix platform will still result in a black rectangle, but the company did say that they were "excited to add even more features in the future to help members enjoy and share their favorite Netflix moments," so there's a chance that will be changing soon as well.

To announce the new feature, the streamer released an ad starring Giancarlo Esposito, Cardi B, and Simone Biles that's worth a watch just for the clip of Esposito very earnestly doing the Wednesday dance alone. Now all that's left is for someone to share the entirety of The Irishman via Instagram stories.

This article has been updated to include a statement from Netflix.