Why understanding self-worth can make any negotiation more successful

Understanding two sources of value allows us to negotiate from a position of strength and clarity, rather than from a place of fear.

Leadership is likely to bring up the insecurities, self-doubt, and questions about your capability to reach the ambitious goals you’ve set for yourself. Therefore, it’s crucial to understand our fundamental human need to feel valued. Self-worth is foundational, not just for personal negotiations but also in fostering a culture where team members negotiate confidently and effectively.