So yes, in the days before MG, and even Jaguar, built crap, there was British Seagull.
A guy posting on cruisers forum.com notes that Seagulls are noisy, they smoke because, as a two-stroke motor, they require as much as a 10:1 fuel to lube oil mixture in the tank, and they tend to leak when in the up position. But, he said, “Once you get them to run properly it is hard to kill them. I overturned a dinghy in the surf while the engine was running once and took it ashore and cleaned it up and had it running again within 15 minutes.” Others tell tales of using a Seagull as an emergency anchor overnight then being able to start it on the third pull the next day.
Um, right.
As writer John Vigor notes in a piece on goodoldboat.com, “The yachting scene is awash with stories about Seagulls, mostly apocryphal.” Despite the tall tales, Seagull’s reputation for reliability endures. Some say it’s because there’s just not that much on them to break. A part can’t break if it doesn’t exist. Others note that the reliability was no accident. Seagulls were built with parts meant to last.
During the 1950s, news commentator John Cameron Swayze used to do live TV commercials for Timex watches by strapping a watch to the propeller of a big outboard engine and then running the engine in a tank for awhile. The Timexes generally took the licking and kept on ticking. But sometimes other things went wrong. In one spot, the watch band broke and the watch was never seen again. In another, the engine kept dying, but Swayze kept on talking about the reliability of his Timex. (youtube.com/watch?v=Vgsvnvf6UGA) Maybe he should have used a Seagull!
During the motor’s heyday in the 1970s, the builder was selling 80,000 Seagulls a year. They began to fall out of fashion after that as more modern Japanese and American outboard models came on the scene, and environmental rules made it more difficult to justify a motor that spews lube oil and smoke. Manufacturing ended in 1996.
But the mystique carries on. Next time you find yourself struggling with a recalcitrant outboard, take a rest for a moment and ponder, as I did, these dirty, noisy, reliable old relics.