The water bubble is about to burst
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Water quality and scarcity issues are on the rise, but we can help turn back the tide.
The United States has faced various economic bubbles, but one lesser-known phenomenon is taking its toll nationwide: the “water bubble.” Earth has a finite amount of water; only 0.5% is accessible, fresh, and usable. It’s our most precious resource, and it’s under incredible stress. Water scarcity is increasing, water quality is deteriorating, and cities and states are scrambling to address these challenges.