How is Lazada improving shopper experience with generative AI?

Generative AI is changing the game for almost all industries, and online shopping platforms are no exception. A survey conducted by Lazada revealed that 92% of respondents trust AI-powered platforms for personalized shopping suggestions. How does Lazada utilize AI to enhance customer experiences? As shoppers, how can you maximize these tools for Lazada’s Biggest Sale this 11.11?

We talked to Pauline Castro from Lazada Philippines in this BrandRap Talk episode for an in-depth discussion. – Rappler.com