The Rhetorical Triangle for Stakeholders: Make Your Point and Get Your Way

Summary: Ethos, logos, and pathos can help you get buy-in from stakeholders.

Communicating with stakeholders has long been a challenge for UX professionals. Luckily, rhetoric provides strategies for navigating these difficult interactions.

The Rhetorical Triangle

Rhetoric is the art of using language to persuade an audience.

The rhetorical triangle (more commonly known as ethos, logos, and pathos) is an easy-to-learn framework for crafting a convincing argument.