AI Features Must Solve Real User Problems

Summary: AI features must solve real problems, not be implemented for novelty. Unnecessary AI chatbots and features can harm rather than help users.

Generative AI has been bringing plenty of change over the past two years. While it’s substantially changing what and how we design, some things  stay the same. One important UX principle is still true: Whether they’re AI-driven or not, products, features, and services must solve users’ problems .

Technology for Technology’s Sake

Implementing cool new technology for its own sake has rarely worked out well.

If you (like me) were around and online in the 1990s-2000s, you may remember when Flash plugins were all the rage.