Circana Releases 2024 Holiday Purchase Intentions Report

The holiday season is officially here, bringing with it one of the busiest times of year for retail. Circana has just released the results of its Holiday Purchase Intentions study, combining perspective on how consumer behavior is changing compared to recent years when it comes to holiday spending and gatherings. The study also gleans insight determining what has the biggest impact on consumer behavior, including the election, cost of goods, economy, promotions, social media, and more.

Key findings from this year’s study can be found here, along with an outlook from Chief Retail Advisor for Circana Marshal Cohen, where Cohen shares predictions for this year’s holiday performance – spanning beyond the traditional shopping season to include the full the period of holiday shopping that has become the new standard over the past several years.

“The holiday retail season has taken on the next generation of shopping. Consumers are not as tethered to the uncertainty of the last several years, and they finally feel stable enough to embrace holiday shopping again.” – Marshal Cohen, chief retail advisor, Circana

Visit Circana.com regularly to stay up to date on holiday insights, and get more data and perspective from Marshal and other Circana industry experts throughout the 2024 season.

See also: CTA Projects Record Tech Sales This 2024 Holiday Season