Collaboration sustainability headline Nitto ATP Finals as Torino Green Project enters second year
pAs the a href='https://www.atptour.com/en/tournaments/nitto-atp-finals/605/overview'Nitto ATP Finals/a kicksnbsp;off, the second year of the a href='https://www.atptour.com/en/tournaments/nitto-atp-finals/605/overview'Nitto ATP Finals/a Torino Green Project continues to elevate the tournamentrsquo;s commitment to environmental sustainability. This initiative, driven by Nitto, ATP and the Federazione Italiana Tennis e Padel (FITP), features a series of projects that connect fans, partners, and local stakeholders, underscoring the power of partnership in advancing sustainable practices within the sport./p
pstrongHighlight: The Green Wallbr /
/strongIn the heart of the Fan Village, visitors will findnbsp;The Green Wallnbsp;mdash; a sustainability-focused installation designed with live plants, developed collaboratively by Nitto, ATP and FITP. The wall invites fans to engage directly with the theme of sustainability, offering a vibrant backdrop for photos and social media shares that promote environmental awareness. Following the tournament,nbsp;Thenbsp;Green Wallnbsp;will be relocated within Turin, an active symbol of the cityrsquo;s sustainability mission. As one of the European Commissionrsquo;s 100 ldquo;Mission Citiesrdquo;, Turin has committed to achieving climate neutrality by 2030./p
pstrongInnovation Summit: Circular Economy Leadershipbr /
/strongThis yearrsquo;s a href='https://www.atptour.com/en/tournaments/nitto-atp-finals/605/overview'Nitto ATP Finals/a Innovation Summit hosted its third edition on Friday, bringing together thought leaders to discuss the lsquo;Right to Repairrsquo; and circular economy initiatives. Speakers from Nitto, FITP, the City of Turin, and the Politecnico of Torino, among othernbsp;industry representatives, joined a series of roundtable discussions, focusing on innovative approaches to sustainable consumption and waste reduction. The Summit reaffirms Nitto and ATPrsquo;s shared commitment to sustainability through thought leadership and active partnership with local institutions./p
pimg alt="Innovation Summit" style="width:100%;" src="/-/media/images/news/2024/11/09/23/39/innovation-summit-nitto-atp-finals-2024.jpg" //p
pstrongFan Participation: Tracking Travel Emissionsbr /
/strongFor the first time, fans attending the a href='https://www.atptour.com/en/tournaments/nitto-atp-finals/605/overview'Nitto ATP Finals/a will have the chance to support the tournamentrsquo;s sustainability goals by logging their travel to and from the event. Powered by Nitto in collaboration with sustainability startup LOWR, this initiative will provide valuable insights into the carbon footprint of fan travel, a major contributor to event emissions. This project is part of ATPrsquo;s broader ATP Serves strategy, which focuses on advancing the sportrsquo;s sustainability./p
pldquo;The a href='https://www.atptour.com/en/tournaments/nitto-atp-finals/605/overview'Nitto ATP Finals/a is the pinnacle of our season, and wersquo;re proud to see it leading the way on our sustainability roadmap,rdquo;nbsp;saidnbsp;a href='https://www.atptour.com/en/players/massimo-calvelli/c372/overview'Massimo Calvelli/a, ATP CEO.nbsp;ldquo;This progress is driven by partnerships, combining strengths to achieve meaningful change. Nittorsquo;s support, alongside the commitment of all our partners, has been essential in making this event the best it can benbsp;mdash;nbsp;for tennis, our community and the planet.rdquo;/p
pThis yearrsquo;s a href='https://www.atptour.com/en/tournaments/nitto-atp-finals/605/overview'Nitto ATP Finals/a Torino Green Project initiatives build on a successful year in 2023, with actions including planting 40 trees in the vicinity of the Inalpi Arena, installation of green roofs atop select bus stops in the city and donating euro;100,000 to the Municipality of Turin./p