How AI Overviews Are Changing SEO: Strategies for 2025

Since the launch of Google's AI Overviews (formerly SGE) in May 2024, the marketing world has been buzzing with speculation: will it be a dream come true or a nightmare realized?

The debut was nothing short of controversial. Google's much-anticipated rollout faced immediate backlash after AI Overviews (AIO) delivered inaccurate and potentially harmful information, prompting the tech giant to scale back and address these missteps. This event marked a seismic shift in how the world's largest search engine leverages AI-generated results.

Now, months later, with Google implementing fixes and SEOs observing traffic shifts, we conducted a comprehensive survey to ...