Ganni Helps New Balance Debut a Brand-New, Max-Cushioned Lifestyle Sneaker
New Balance is introducing a new lifestyle sneaker making maximum use of the Fresh Foam midsole that appears in many of its latest running and basketball models, and to do so its enlisted the help of Ganni.
The Ganni x New Balance Fresh Foam Trainer launches the new silhouette with two colorways loaded with the Danish luxury label’s butterfly charm. A grey and silver colorway arrives firmly on trend and adds small hits of pink to New Balance’s signature palette. The pop of color comes to line the massive “N” logo at midfoot, as well as one of the two heel loops and portions of the outsole. The red, black and silver edition also features some metallic silver elements, including the same sparkly tongue tag as its companion. Two sets of laces run through the eyelets of both pairs, which come with a butterfly charm attached, and another charm serves double duty as the lace dubrae.
With the appearance of a running shoe, the Fresh Foam Trainer has the same spirit of New Balance’s many retro runners that have been reappropriated for everyday wear. 100 percent recycled polyester is used for some of the shoe’s internal components, and the sneaker has been designed for support and breathability to go along with the dramatic and comfortable cushioning.
“We’re thrilled to launch this collaboration with New Balance, where the energy and concept of movement truly take center stage,” Ditte Reffstrup, creative director of Ganni, said in a press release. “This collaboration continues to inspire us, and I love the creative freedom and mutual respect it represents. Our take on the Fresh Foam Trainers captures a spirit of freedom, individuality and joy — a lifestyle sneaker that’s perfect for everyday wear. We’ve brought that sense of playfulness into the campaign, and I can’t wait to see how people make it their own.”
The Ganni x New Balance Fresh Foam Trainers releases Wednesday, November 20, through both parties’ website, as well as select third-party retailers and select Ganni flagships. Pricing is set at $170.
About the Author:
Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.