WATCH: Jaguar dubbed ‘Bud Light 2.0’ after releasing ad with androgynous models
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(FOX BUSINESS) — Jaguar could be facing its own Bud Light moment after online backlash to a new ad on Tuesday.
The car brand released a new promotional video debuting its reimagined logo on its X account under the slogan “Copy Nothing.”
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
The ad featured androgynous models in brightly colored, over-the-top outfits, including one man wearing a dress, along with other slogans such as “create exuberant,” “live vivid,” “delete ordinary” and “break moulds.”