Bogg's Viral Tote Bag That MomTok is Obsessed With Just Got the Target Treatment — How to Snag One Before They Sell Out

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We all have our sides of social media, from cooking tutorials and food reviews to beauty gurus and connoisseurs; there’s content out there that’s perfect for everyone. However, there’s one side of TikTok that just gets us: MomTok. We’re not talking specifically about those women in Utah. Instead, we’re referring to that side of social media that gives us all the best and most relatable memes and recommendations about motherhood. And one thing we’re forever grateful for is introducing us to Bogg Bags, especially since they have a new collab with our favorite big box store, Target.

Just in case you’re not on that side of the internet and have no idea what a Bogg Bag is, allow us to put you on. These incredibly durable (yet still chic) tote bags have taken social media by storm over the last few years. These bags are built to last and have become a mom’s go-to tote for every occasion. Now, they’ve gotten a new look that Target fans will surely appreciate.

Before today, you could only get a Bogg Bag on their website or select specialty retailers. Now, the brand has decided to move into Target, and we couldn’t be happier. To commemorate a new home, Bogg Bag teamed up with Target to create the Bullseye tote, which looks darn near identical to the iconic Target Basket. The new totes are available in the Original and Bitty sizes. They feature sturdy gray handles and have the iconic white and Target logo on the front. 

But it doesn’t stop there. Like other Target-themed items and collabs, we’re sure Bogg Bag knew these Bullseye totes wouldn’t last on the shelves too long. So, to ensure you can still get a Bogg at Target, the brand also dropped two brand new colorways  — Beach Hydrangea and For Shore White — in the Original size that’s exclusive to the department store. You can probably guess by the name For Shore White, which is a crisp white tote. It looks ever so slightly off-white to us, while Beach Hydrangea is the prettiest combination of lilac and soft pink. Both hues are just as eye-catching as the Bullseye Bogg Bag and would make a great addition to any tote collection. 

You can shop the new Target Bogg Bags online below now and secure yours before they sell out. They’ll be available to purchase in stores starting December 8.

Before you go, check out our top foolproof holiday gifts for absolutely everyone on your list: