Prime Minister backs Bauer’s Mission Christmas reiterating its importance

Prime Minister Keir Starmer has backed Mission Christmas saying that families and children will have a ‘better Christmas because of it.’

Speaking to Greatest Hits Radio reporter Olivia Davies on a recent visit to North Wales, the Labour leader when asked about Mission Christmas said: ‘Campaigns such as Mission Christmas are so important – and I’d like to thank everyone involved in it not just this year but every year.

“There will be lots of families and children in particular who will have a better Christmas, a brilliant Christmas, because of it.’

Mission Christmas is supported by Bauer radio stations including Hits Radio, Greatest Hits Radio, Magic Radio and Absolute Radio.

In 2023 Mission Christmas collected over £17.4 million (£17,414,065) in gifts and cash donations, which were used to make sure that 290,604 children and young people had presents to open on Christmas Day.

Cash for Kids works with thousands of grass-root organisations across the UK who support disadvantaged children. Throughout the Mission Christmas campaign, these organisations along with social workers, head teachers and the emergency services nominate families in crisis to be supported by the appeal, highlighting their age, gender and any special needs.

See more at cashforkids.org.uk.