My company boycotted Kleenex—and got it to clean up how it makes tissues

In a new book, Auden Schendler talks about his time at Aspen Skiing Company and how they convinced Kimberly-Clark to use more sustainable materials.

One day in the early part of my career at Aspen Skiing Company, I was sitting at my desk and the phone rang. It was a group called Forest Ethics (I’d never heard of it), which was working with Greenpeace on a boycott of Kimberly-Clark. “Would you ban Kleenex?” the person on the line wanted to know.