New BBB study shows online purchase scams are on the rise

(NEWS10) - Cyber Monday is one week away, but online deals have already begun. The Better Business Bureau (BBB) is warning consumers to stay savvy this holiday season.

A new study from the BBB said online purchase scams rose by 125% in 2023. The data showed the scams are being conducted through fake product advertisements on social media.

The study found that all age groups are being impacted by online purchase scams. The BBB said you should research any online retailer before making a purchase.

For an added layer of security, the BBB suggests paying with a credit card. If you do fall victim to a scam, credit card companies typically have policies in place to protect consumers from fraud.