Here’s a First Look at Birkenstock 1774’s Year of the Snake Collection

Birkenstock 1774, the luxury line from the German footwear brand, is ringing in the Year of the Snake this Lunar New Year with a python embossed collection.

The snake in Chinese culture represents wisdom, elegance and transformation.

For this collection, the footwear brand is taking its signature Arizona, Florida and Tokio designs and reimagining them in new ways with contrasting textures of soft suede and soft nappa leather.

Birkenstock’s Florida style, which is made up of three-straps, has been produced in a beige and red snake skin. The same snake skin print has also been applied to the two-strap Arizona sandal. Meanwhile, the Tokio has been revisited in black and beige suede with python embossed straps and hardware in gold or silver.

In September, Birkenstock rolled out a new category of foot care collection called Care Essentials, which includes Relaxing Bath Salts, Smoothing Pumice Stone, Exfoliating Foot Scrub, Nourishing Foot Balm, Relief Lotion Tired Leg & Foot, Comforting Dry Oil and kits of these products, ranging from $10 to $50, all made in Germany. 

The German company, which reported earnings of 565 million euros in the third quarter, is also celebrating its 250th anniversary this year.

Earlier this year, the brand introduced two new footwear silhouettes: the 33 Dougal, inspired by the iconized Birkenstock Boston clog, and the 222 West, designed to blend the classic Birkenstock Arizona two-strap sandal with the Boston style. Both styles are crafted with a high-shine finish.

To celebrate the new styles, the brand unveiled a campaign featuring four New York-based creatives: Cassi Namoda, Rafael Prieto, Coco Gordon Moore and Louis Mueller.